Ponder this thought: Thirty five percent of 16 to 25 year olds mention fashion brands (Nike tops the list) in answer to the question, which brands come to mind as being brands whose ads you enjoy?Fashion brands is the most enjoyed product category, followed by fashion retailers (20%), cellular (16%) and QSR (fast foods) (15%). (There are other categories too.) Fashion ads win the attention of young adult minds. Looking good and feeling good about yourself are strong motivators for them. Pay careful attention to fashion adsand know that these are the ones most likely to be infiltrating the minds of your young customers. So what? Well, to be noticed by young adults your ads have to be at least as enjoyable as fashion brand ads.

(SOURCE: Brand Atlas 2018 Youth Survey)

For more information about the survey contact Megan (megan@alltold.co.za) – 072 060 5241

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