Although 79% of online shoppers say that a website on their laptop or desktop is their preferred platform for shopping online, 58% say that they have used a smart phone to shop online and 65% say that they very or quite likely to shop online using a smart phone in the next six months.
What’s more, 56% of online shoppers have used a mobile app to shop online. So there are two golden rules for online retailers:
- Make sure your website is mobile friendly.
- If you haven’t already got one, develop an online shopping mobile app for your customers.