59% of online shoppers have abandoned online shopping transaction! That’s according to our online shopping survey of 11 828 respondents.

That’s a lot of sales that never happened. Finding ways to stop transaction abandonment is an imperative for any online retailer. Finding solutions to the problem lies in understanding why people are abandoning in the first place.

The single biggest reason given for abandoning an online purchase transaction is unexpectedly high shipping costs. In a competitive environment where everybody else is offering free delivery and you are not, it’s going to cost you dearly.

The next reason given is as old as the hills for any retailer – out of stock of wanted items. If the item is out of stock then remove it from your website or face the consequence of irritating your customer.