From our online shopping survey we see that when it comes to shopping online for tangible products, the biggest worry that shoppers have is the concern that that there will be something wrong with the delivered product that will necessitate it having to be returned.

Following this concern, is the uncertainty around delivery – where will I be when my delivery arrives, and how long will I have to wait for my delivery?

Both current and prospective online shoppers need to be reassured that the process of delivery and return is efficient, accurate and painless. Online retailers would be better off reassuring their target market of this rather than ramming unwanted offers down their throats on a daily basis.