Good sampling requires a process which is as close as possible to random. True random sampling is virtually impossible but you can certainly get much closer to it.
We realised that there are many large corporations in South Africa with impressive customer databases. If we could find a way to tap into that resource for the purpose of creating random samples this would be a great leap forward.
We achieve this goal by forming partnerships with these large corporations with customer databases.
In return for them mailing their databases with invitations to participate in our surveys, we offer them their own bespoke survey which gets appended to our main survey. This bespoke survey is called a partner survey. The partner survey belongs to the partner.
The survey to which the partner survey is appended is called the core survey. The core survey belongs to us and this is the data which we sell to users and which we ourselves use for the purpose of producing profiler reports. Our largest core survey is Brand Atlas (click on the
‘Brand Atlas’ tab to learn more).
To encourage participation in our prize surveys we negotiate valuable and desirable prizes with prize sponsors and offer survey completers the chance of winning these prizes.
Lyndall Jackson
Theodorah Mofokeng
Carmen Pittendrigh
Omphile Ramokhoase
Linduyise Makhanya
Anna Letsoalo
Max Seifert
Charmaine Kock
Magauta Moyawa
Derick Steyn
Marius Hoffman
Riëtte Olivier
Tebogo Menyatsoe
Philip Roper
Nelia De Villiers
Chris Curnow
Anton Willemse
Lorranda May
Nokwazi Zondo
Chris Hamman
Angela Felix
Ncumisa Jim
Booker Gallant
Stephanie Townsend
Juma Kebone Motsoatsoa
Maria Liebenberg
Inecke Loubser
Kerwin Martin
Gianluca Mugnaioni
Hilda Booysen
Samantha Jesshop
Zola Mavata
Shane Childs
Dean Van Dyk
Luka Singogo
Ray Kibur
Win R10000
Francois Potgieter
Kenneth Hlongo
Pieter Myburgh
Amy Cotty
Diane Stanton
Siphesihle Msibi
Umsshni Kisten
Annelise Engels
Cheryl McGladdery
Promise Nkonde
Tinus Els
R5000
Imraan Laher
A trip for 2 people to the F1 Abu Dhabi Grand Prix
Jan Van Staden
Two R5 000 gift for vouchers to shop online at one of South Africa’s leading online fashion retailers
Samantha Laas
Estherlene Hart
One Nespresso coffee machine including a milk frother
Neville Codron
Five R2 000 gift vouchers to shop at a major South African retail chain
Bongiwe Ndubela
Terry Wang
Dries Cilliers
Margarita Nell
Marilyn Wilkins
Nadia Pearce
Fredeline Less
Janaine Naidoo
Annemarie Fourie
Neo Madela
Winner of R10 000
Terence Barnardo
Winner of R10 000
Amina Cassimjee
Winner of R10 000
Ntsikelelo Dube
Wine Hamper for R2500
Heidrun Paulsen
Varsha Gokool
Moloko Segata
Charmaine Pienaar
R10000 cash
Karabo Seloba
Apple HomePod Hamper
Delia Reddy
Freddy Nyezi
Zandile Dushu
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