The Core Business

We conduct very large sample, bi-annual secondary data surveys to enable the production of highly detailed and extremely cost-effective customer segment profilers. We sell the complete dataset – called Brand Atlas – to users to conduct their own profilers or we do the profilers for them. (Click on the ‘Brand Atlas’ tab to learn more). We also use the data to produce reports on a variety of different marketing topics (click on the ‘Profiler Reports’ tab to see some examples of our recent reports).

We form partnerships with large corporations with extensive marketing databases (click on the ‘Brand Atlas’ tab to see a full list of our partners) and arrange that they send links to these surveys to their customer databases in exchange for their own bespoke online surveys (click on the ‘Prize Surveys’ tab to learn more about all told partnerships). Respondents who participate in our surveys are entered into lucky draws to win valuable and desirable prizes (click on the ‘Prize Surveys’ tab to learn more about prizes and winners).


Megan de Kock

Relationship Manager

“A customer is the most important visitor on our premises. He is not dependent on us, we are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us an opportunity to do so.”
– Mahatma Gandhi

In business and in tennis great players serve well.


Alan Todd


“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.”
– Steve Jobs

Bad design yields useless and potentially dangerous data.


Tshepo Skosana

Data Analyst

“Accuracy is the twin brother of honesty; inaccuracy of dishonesty.”
– Nathaniel Hawthorne – 19th century American author

Thorough analysis of data is the only route to accurate and reliable insights.

For Sales and any other queries contact Megan:

C: +27 (0) 72 060 5241

For Survey related queries please contact Tshepo:

C: +27 (0) 83 640 4545