The Core Business
We conduct very large sample, bi-annual secondary data surveys to enable the production of highly detailed and extremely cost-effective customer segment profilers. We sell the complete dataset – called Brand Atlas – to users to conduct their own profilers or we do the profilers for them. (Click on the ‘Brand Atlas’ tab to learn more). We also use the data to produce reports on a variety of different marketing topics (click on the ‘Profiler Reports’ tab to see some examples of our recent reports).