The Core Business

Informed decisions work best but poor information is likely to result in bad business decisions. In a world where there is so much information available it is not easy to separate the wheat from the chaff.

After 30 years of practicing as professional market researchers we have learned the process of how best to distil data into value. We apply this skill to producing comprehensive reports based on primary and secondary data and information. In most instances these reports can be tailor made for specific brands because we are able to apply brand filters to underlying data.

Some of our reports are about specific topics like “online shopping” while others are more generic like “leisure”. All of our reports are based on both primary and secondary data sources.

Our reports are intended to provide users with information that is both cost effective and comprehensive.


  • Explore and embrace new technologies
  • Tell it like it is - honesty and openness
  • Leading edge (creative) thinking
  • Fast response time
  • Thorough analysis
  • Hard work never killed anyone
  • Shared mission, vision and values (or we go back to the drawing board)
  • Always strive to grow
  • Have some fun along the way