Gordon Hooper and Alan Todd

Gordon and Alan, the founders of All Told have 30 years of experience in the market research industry in South Africa and have always had a strong focus on finding ways to turn data into insight in order to extract value for clients. (Their original business is Bateleur Brand Planning.)

Megan De Kock

Megan has 10 years’ experience in selling digital products which have a direct influence on marketing and strategy. Some of the clients she has worked with are (Sanlam, Checkers, Virgin Active, Takealot).  Her skills include presenting an all-encompassing research solution to implement strategy by profiling consumers and non-consumers of brands.


Mignon Reyneke

Mignon has 12 year experience in various industries from financial journalism to retail and banking. She also has 9 years of academic experience and teaches on a part time basis on the MBA program at the Gordon Institute of Business Science. She holds a B.Com degree (University of Pretoria), an MBA from the University of Melbourne (MBS) and a PhD in marketing from Lulea University of Technology (Sweden).

Her research experience lies in various areas of consumer behaviour, branding and marketing strategy, with a particular interest in formulating practical insights to inform business and marketing strategy.

Tshepo K. Skosana

Tshepo has 11 years’ experience in the market research industry in South Africa and Botswana as a Data Analyst. Using multivariate statistical analysis, her strong focus is data evaluation to reveal findings and draw conclusions.

Michelle Steyn

Michelle looks after the important online field operation – mailings, communication with respondents and management of online surveys. She has 6 years of experience at managing online surveys.

Contact Megan de Kock for more information on:

Sales Director

C: +27 (0) 72 060 5241

T: +27 (0) 21 876 3401