About all told

Informed decisions work best but poor information is likely to result in bad business decisions. In a world where there is so much information available it is not easy to separate the wheat from the chaff.

After 30 years of practicing as professional market researchers we have learned the process of how best to distil data into value. We apply this skill to producing comprehensive reports based on primary and secondary data and information. In most instances these reports can be tailor made for specific brands because we are able to apply brand filters to underlying data.

Snippets
Competitions, surveys prizes and winners

A trip for 2 people to see a Premier League football match. The prize includes:

  • Return flights on Emirates to London
  • Return airport transport in London
  • 3 night’s accommodation at a London 4 star hotel
  • 2 tickets to a Premier League football match in London
  • Return transport to and from the football match
  • Tourist visas

Two R5 000 gift for vouchers to shop online at one of South Africa’s leading online fashion retailers.

Five R2 000 gift vouchers to shop at a major South African retail chain.

Two Nespresso coffee machines and milk frothers. Each prize comprises:

  • 1 X Nespresso Inissia
  • 1 X Nespresso Aeroccino3
New Brand Atlas Data – Now available!

Brand Atlas

Your customer database is potentially the most powerful weapon in your marketing armoury. You should be seeing the people in that database as important members of your “brand community” and start conversing with them as you would converse with your friends. Do this and amazing things start to happen.

A customer database is so much more than a tool to be used solely for promoting special offers and discounts. In addition to this it is as importantly a tool for brand building. (By brand building we mean the process of creating, reinforcing and changing perceptions about your brand in order to optimise the alignment of your brand with the needs of your customers.)

Most customer databases are only used to pump out special offers and to kick tiny percentages of each customer’s spend back to them. In other words they get used for the purpose of giving value away in the hope that customers will reward you with their loyalty.

The fact is you can’t build a brand on price alone. Yes, to some extent loyalty is earned by offering low prices and good deals, but mostly loyalty is earned by building your brand in the customers’ minds. Until quite recently, the route to brand building has been traditional media, but the internet has changed that. Traditional media audiences continue to steadily decline as consumers switch to the internet for their preferred content fixes.